|Day 4 - Web Promotion
“Build it and they will come”. How I will this was true, but
unfortunately this is not the case. Putting a Web site on the World
Wide Web does not automatically mean people will visit it.
This is where promotion comes in. To make our Web site successful we
need to let people know about it. Easier said than done, there are
many options available to us.
Search Engine Tips
An economical way of publicizing our Web site is to have it included
in a search directory's database of Web sites.
Using Search Engines
Search sites are similar to the yellow pages, wherein sites are
grouped by categories and can be searched using keywords. Promoting
your site through search engines is the cheapest but also the most
difficult way. When you search for a specific site for example, the
site will normally return a list of maybe the first 100 sites out of a
million of possible matches. The key therefore is to hire the talent
that can design your Web site so that it will rank high among search
Search Engine Tips
- Put relevant text in the <title> tag of your Web site
- Use <meta> tags for your Web site's description and
- Put concise keywords and phrases in the body of your Web page
- Keep page design simple and easy to navigate
- Invest in a domain name (e.g. www.webphil.com)
- Use text links
- Submit to global search sites (e.g. yahoo.com, google.com)
- Submit to country specific search sites (e.g. yehey.com)
Put Relevant Text in the <title> Tag of
Your Web site
The <title> tag is the text that displays on the upper
left-hand corner of your Web browser. By default it will be the name
of your Web browser, such as Internet Explorer.
The importance of the <title> is as important as a title is to a
book cover. Will you publish a book without a title? With this in
mind, do not forget to include a title in all your Web pages. You can
also vary the title from one page to the next, as it applies to the
content of the page. Example the home page might have the following
<title>Joel Mangilit – Internet
And the contact information page might have the following title:
<title>Joel Mangilit – Contact
Use <meta> Tags
Information within <meta> tags are not displayed on a Web page,
but are used by search engines to gather information about your Web
site. For example:
content="Joel Mangilit’s Website.">
<meta name="keywords" content="Internet, consultant,
Web design, Joel Mangilit">
Note that I put my name, Joel Mangilit, as one of the keywords. This
helps me in finding out whether my Web site is in a search engine’s
database or not. By simply typing Joel Mangilit on a search site, I
can see whether it will display my Web site in the search result.
Put Concise Keywords and Phrases in the Body
of Your Web Page
Search engines normally scan the first few lines of text on your Web
page, and use this information to index your Web site on their
database. Therefore choose your wordings wisely to reflect the content
of your Web site.
Invest in a Domain Name
Domain names make it easier for viewers to find your Web site.
Consider the following:
The second name is much easier to remember than the first Web site
address. Search engines also use the Web site address name to index a
Web site. It is advisable to choose a short but descriptive domain
name for your Web site. Try to keep the name short so that it will fit
into your business card.
Submit to Global Search Sites
From my own Web site statistics, around 40% of the people who visit my
Web site find it through Yahoo.com. Therefore make it your priority to
get listed on Yahoo. Note that it is very hard to get listed on Yahoo
and the best advice I can give is to strictly follow their
instructions on how to submit Web sites for their directory listing.
Another Web site that is worth submitting to is Google.com. Their
search engine technology is very good, providing good search results
within a couple of seconds. This is the reason why it is gaining in
Submit to Local Search Sites
Do not forget to submit your Web site to the popular local search
sites in your country. It will also be a much easier process than
trying to get listed on a global search site such as Yahoo.com. For
example it is much easier to get listed on Yehey.com, a local search
site in the Philippines, than Yahoo.com.